Retail Industry

Services Provided
Account ManagementDigital

BUSINESS NEED

With 145 stores Australia Wide, each month our retail client runs a new promotion in all stores, Australia wide. A range of marketing collateral is produced each month to highlight offers in key promotional areas within the stores.

The client provided all artwork and Brand Services produced signage, pack and distribute to 145 stores nationwide based on the allocation list provided by client.

 

 

RESULTS
BRAND SERVICES SOLUTION AND SERVICES

The objective is to deliver Monthly Campaign Signage to all stores based on the allocation list provided, by the agreed time frames, and deliver to stores ready for store implementation date.

The marketing team provide an allocation spreadsheet each month and Brand Services provide quotes based on the qty required.

A digital supplier and large format supplier are used. The same two suppliers are used each month to ensure colour consistency and pricing strategy is maintained for each campaign.  Brand Services and the supplier have a price matrix in place for the client due to the volume produced and consistency in which the orders are placed.

Signage consisted of the following components: 

4 Way Header Card

  • Qty 1077
  • Made up of 7 kinds of artwork

End Cap Header

  • Qty 1256
  • Made up of 3 kinds of artwork

Powering Header

  • Qty 468
  • Made up of 3 kinds of artwork

 

A6 Callout Cards

  • Qty 785
  • Made up of 4 kinds of artwork

Arch

  • Qty 157

Decals

  • Qty 1099
  • Made up of 6 kinds of artwork

A3 Poster

  • Qty 157

Previous Project

Retail