Promotional Merchandise & Clothing

We are proud to offer our clients something different – the ability to create unique or customised items.

Our procurement experts work with a network of suppliers to source and manufacture branded marketing products for our clients.

We create brand merchandise that helps major companies make lasting impressions. From global programs to standalone projects, we build ranges with creative, compliant and memorable products to help brands connect with their customers.

Visit our promotional products store now.

How to Energise a Rebrand With Promotional Merchandise

“Nothing is static. Everything is evolving.” With the world we live in in constant flux, if a company reaches a point where they feel that their brand image no longer represents them, it makes sense to rebrand. Although rebranding is something that should be carefully considered, it can be done in many ways – promotional products Australia-wide and beyond can be the key to rebrand success.

In recent years, many people have been focusing their efforts on online and digital methods, often neglecting their brand’s promotional products in the process. But promotional business merchandise isn’t something that should be overlooked. Branded giveaway items are important elements of any company’s marketing efforts. The goal here is to create brand appeal by giving away items with a company’s branding in order to attract new customers as well as retain loyal clients. Using marketing merchandise, especially during advertising, is a powerful marketing tool that still has an impact on the marketplace.

Why Some Brands May Need a Rebrand

Brands might choose to rebrand a small part of their business, or they might choose to opt for a full overhaul in order to ensure that all elements of the company emulate their ethos and values. Things that might change can include aesthetic features like company name, brand logo, tone of voice and brand colours as well as more fundamental ideals and principles that lie at the core of a brand.

There are many valid reasons for initiating a rebrand. If you’re a business owner who has recently acquired a new brand, you might want to change up how marketing is approached within the company. For an established brand, you might be ready to target a new audience or demographic, or sell new products or services to your customers. This could be in the form of expanding into international territory, where a rebrand means effectively appealing to new customers in a fresh market. Or perhaps your company’s values are not currently being adequately communicated and you want to move in a different direction. By repositioning your brand in the marketplace, you can reinvent your brand identity in order to stay relevant and be seen to be moving with the times. 

How Promotional Merchandise Can Boost Your Brand

Promotional products will sit on someone’s desk or be in their possession for an average of eight months, although some gifted items can be used for years. That’s way longer than a pop-up or PPC ad on a website. 

For example, branded promotional clothing can be an effective way to give your logo and brand message maximum exposure, while office supplies like stationery sets or mugs can be a subtle but daily reminder of your company.

Promotional merchandise should always have a practical use as well, so ensure that whatever you choose is something that the recipient would actually find useful in their day-to-day life. This will help solidify the message that you are sending and make sure that it stays with your customers for longer.

For example, USBs or power banks could come in useful when a person is on-the-go or doesn’t have access to a regular power source, while bags or umbrellas can be a great way to make sure that your brand is seen in multiple places at once.

There are many positive benefits to pushing out your branding message via promotional products. Promotional merchandise is one of the biggest marketing channels globally. A major reason that promotional products are remarkably popular is because of their physicality. Over time, people have learned to tune out other types of advertising because our environments are so saturated with ads. Promotional items on the other hand still retain impact and are unique because they are tangible objects with a certain novelty factor that people can handle and use.

Lead Generation with Promotional Merchandise

Giving out logo-branded merchandise is one of the best ways to increase brand awareness and generate leads. As we’ve already touched on, many clients will hold onto promotional merchandise for months. This repeat exposure will come at a relatively low cost to your business. Promotional corporate branding merchandise ends up being more cost-effective per impression compared with other forms of advertising. 

Promotional branding is a great way to increase brand awareness and generate leads. Some examples of branded promotional merchandise include custom apparel and accessories such as t-shirts, caps and bags; glassware and mugs; umbrellas and office equipment such as pens, keychains and magnets.

Having these corporate-branded merchandise items will remind the recipients of your business every time they use it and potentially prompt them to reach out for a service or recommend your company

Research is crucial during gift merchandise procurement as companies will need to consider what promotional gifts their customer or client might appreciate receiving. Company-branded merchandise and gifts should align with company messaging, where it’s important not to devalue a brand with cheap promotional products that won’t be useful or meaningful to customers.

Promotional Merchandise – FAQ

What is a promotional product?

A promotional product is any item used in marketing and communication campaigns with the intention of creating brand awareness, recognition, or loyalty. It is often designed for use in branding promotions, such as trade show giveaways or corporate gifts. Promotional products can range from pens and shirts to more complex items like USB drives or wireless chargers.

Where is the best place for promotional items?

Promotional products branding can be used in a variety of ways, from giveaways at trade shows to corporate gifts. The best place for promotional items is a company that specialises in corporate branding services. At Brand Services, we provide a full range of corporate branding services and products to help you create the perfect promotional item for your business. We can also help with customisation and personalisation, as well as design, printing, packaging and distribution. With our dedicated team of experts, we will work with you to create something that suits your needs and budget perfectly.

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