Digital marketing innovations have made getting your brand out there easier and more affordable than ever, but it’s not the only way to get your brand out there. Promotional branding of physical products like clothing and stationary is still a great way to raise brand awareness and promote your company among existing and potential customers.
But as with anything, there’s a right way and a wrong way to go about it. Even if you get a good deal, those items cost money, and if you’re giving them away, you want a reasonable assurance that your investment will create some return. We’ve put together five tips to help you get the most out of your branded products.
This might just be the number one rule for any marketing or promotional endeavour. For instance, if your customers or clients are a conservative bunch, you probably don’t want to give them a novelty T-Shirt with a cheeky slogan or graphic. It might stick in their mind, but despite the old adage, not all publicity is good publicity.
This is why promotional branding so often appears on items like pens and wall calendars. The more opportunities your customer has to interact with your product, the more likely they are to remember your brand.
This is also a great reason to invest in quality items, rather than the cheapest available. A pen that never works isn’t just likely to get thrown away, it will probably cause frustration and isn’t a good look if you’re trying to create a brand that customers associate with high-quality products. Even if you run a landscaping business and you’re not claiming to be an industry leader in the manufacture and distribution of pens, people are enormously susceptible to the power of suggestion. A negative experience with something as small and seemingly unrelated as this can lead to an overall bad impression. And once again, it can wind up having the opposite of the intended effect.
As we’ve already said, if your business is giving something away, you’d like to think you’ll eventually receive something in return. You obviously don’t want to spend the whole quarterly budget, but you still want to give your customers and prospective customers something that they won’t instantly toss in the bin the minute you leave the room.
We suggest you focus on quality, not quantity. You probably don’t need to have a thousand branded caps embroidered, especially if this is your first lot of branded promotional products. There are already far too many such items languishing in storerooms and boxes under the stairs. And if it goes well, you can always have more made up.
This is a great way to integrate digital marketing with physical branding. Where appropriate, make something your customers will want to be photographed with and share with their friends and networks. This is where having attractive and exciting branding designs will work in your favour.
If you want your promotional items to be ready in time for a big event, double check the lead times. This includes design, manufacture, and shipping, and wherever possible you should give yourself a little leeway to make sure they get there on time.
Our branding and marketing experts will work with you to create branded merchandise that is creative, functional, and memorable. We are constantly seeking to improve our services and will go above and beyond to deliver a final product that exceeds your expectations. Get in touch today to find out how we can help your business make a lasting impression.